What is a cookie?
Cookies are small text files stored on your computer whilst you visit the site. Cookies remember the preferences on sites that are often visited. A cookie remembers the user ID and which in turn help you navigate between pages more efficiently. It also makes your browsing much interactive.
The cookies detect the browsing pattern. It also gives some idea about the geographical location. This helps you in viewing the advertisements that are relevant to you. This helps in improving the user experience.
General Softwares uses the following cookies:
Strictly Necessary Cookies: These cookies enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies you will not be able to access the secure areas. Because these cookies are strictly necessary, we do not need to ask for your consent to use them.
Performance Cookies: These cookies mainly help in knowing the browsing patterns of the cookies. The identities of the visitor will not be collected. It is used to improve the performance of the website. For example, about how visitors use a website, for instance, which pages visitors go to most often, and if they get error messages from web pages. Some of these are analytics cookies, set using third party web analytics software, which allow us to understand more about how our website is used. For example, like many companies, we use Google Analytics to help us monitor our website traffic. All information these cookies collect is aggregated and therefore anonymous and does not affect your privacy. It is only used to improve how a website works.
Functionality Cookies: These cookies allow the website to remember the choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, these cookies can be used to remember the changes you have made to the text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Targeting or advertising cookies: These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission.